There are many restaurateurs who struggle; it’s a very competitive business, and it’s difficult to gain an edge and have diners come back consistently. There are many things that have to be considered – good food, reasonable prices, and a great location are very important, but they certainly aren’t the only things that can either make or break your restaurant.

To be successful, the restaurateur needs to give the consumer a complete experience. Taste is one thing – an important one – but humans have 5 senses (and a sixth one if you consider intuition or instinct a vital part of our psyche), and they all need to be pleased. Here are top tips for restaurant owners if you want your establishment to be a success.

Simple and delicious

You can’t please everybody – that’s a fact. Accept it, and you’re on your way to carving out a specific niche for specific people whom you do want to please. Don’t create very complicated menus; keep your menu to a minimum, but make it delicious. Find out what your ideal customer wants and make it the best there ever was. Make sure that the food you prepare complies with all the food and safety measures. One way to ensure this is by hiring consultants to conduct a food and safety audit such as those offered by Sentient Group Ltd ( for more info, check https://www.sentientuk.co.uk/food-safety-audits/).

The interior

Whatever your theme is, make sure it’s not boring. Make sure the interior is something people would like to talk about and where people easily feel at home, as restaurant furniture specialists like restaurant-furniture.com confirm. You may not need a designer to make it work, but if you’re not sure, it’s recommended.

Seating

You’ll want to get in as many tables as possible, but you’ll want to make sure that your staff and your customers feel at ease as well. Find the balance.

Great staff

Train your staff. Make sure they’re not overly nice, but make sure they are polite and friendly at all times and that your customers will remember them.

General atmosphere

This is something that is hard to describe; it’s a manifestation of the theme. Don’t forget the background music, or those subdued lights that set the mood.

The overall experience

While it’s easy to think of the overall picture (the aggregate, which is important), don’t forget that the details create it: think of memorabilia, fine-printed napkins, or nice picture frames.

Don’t forget you should do two more things if you want people to notice you and talk about you: you should have a nice sign outside your establishment that beckons hungry people to enter, and you should have a strong presence on social media. You should never underestimate the power of marketing, and social media can give you the best return on investment there is. You may want to keep it simple, but you have to be bold. Don’t wait for them to come. Go get them.

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